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Author of Going Out of Business Action Plan: How to Liquidate Your Business for Top $$$

 

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Albert Guevara
Author of Going Out of Business Action Plan: How to Liquidate Your Business for Top $$$

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Albert Guevara, EzineArticles Basic Author

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What Do Our Clients Say About Us?  Testimonials
----- Timing is everything when closing your business.  Once the difficult decision has been made after much discussion and analysis, the question arises, "WHEN?"  In the past, advising my Clients on this issue has always been pretty straightforward and conventional.

Based on my experience and recommendations we decided to close the business during the busiest time of year for the flooring industry --- Early Fall.  Plans were made; action steps implemented.  Then the bottom dropped out:  the worst economic downturn since the Great  Depression.

I've gone through several economic downturns in my career.  In fact, by the very nature of my profession, I experience economic downturns all the time.  That's why my Clients need me.  At first,  I believed the rhetoric to be exaggerated by the heat of presidential politics.  With a cavalier attitude, I presumed my system to be recession proof and infallible.  However, in my lifetime, I had never experienced a downturn so pervasive and severe.  As the last 6 months have demonstrated, indeed, things are really tough out there.

As Carla & Tony describe in their following endorsement, we achieved extraordinary results.  Over the last 15 years, I've conducted several promotions for them.  When it came time to close their retail flooring division, they called on me.  In the midst of great uncertainty, we exceeded our goals and my good friends were able to close their business with dignity and grace.

"Fifteen years ago we met Albert Guevara thru a sales promotion.  We were amazed at how the crazy antics of his promotion brought customers into our store and drove sales to record highs.

Over the years we kept in touch with Al as both mentor and friends.  His vast knowledge of the ups and downs of small businesses proved invaluable to us time and time again.  When our business started declining we again called on Al for advice.

He helped us create a website that exceeded anything like it in our industry.  The encouragement via telephone conferences kept us on top of all the management of the site.  This week he guided us with a retirement promotion that lasted only 1 DAY!!!

Great job as always, Al."

---Carla and Tony D., Jack of Hearts Abbey Carpet, Syracuse, New York

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