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What Can You Expect From Us? Our Services
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At My StoreFront we offer a variety of interactive consulting services designed to effectively increase traffic, sales,
and profits in your business. That's important but even more so, you'll learn how we did it in the short term so you can take
over and achieve the same results over the long term. We don't use a "cookie cutter" approach. We customize our
methods to fit the needs of your business.
We choose our Clients. We use every practical media venue to recruit new Clients. The results are phenomenal as we
are bombarded with requests for information about our services. But ultimately we decide who we can help. We have to.
We only have so much time and we focus our energies on Clients with whom we believe we will have long term
relationships.
We are approached by four basic types of prospective Clients and we have different levels of service for each except one:
- Those who can
- Those who don't
- Those who can't
- Those who won't
Those Who Can are Clients who want to change the way they're doing business because what they're doing is not
working. They're willing to change; they're willing to seek help; and they're willing to act. Once we finish our work, we're
there for them when they need us.
Those Who Don't are Clients who simply don't listen. We can remind them to maintain their power numbers, to update
their marketing plan benchmarks, or the importance of greeting their employees every now and then, but they never seem
to internalize it. They're usually too busy or too disorganized to take advice, yet in the end they do understand the
importance of it.
While these Clients can be frustrating to deal with, we do make some small, slow progress over time. After enough
repetition or, worse still, unnecessary financial loss, these Clients ultimately find out the importance of our advice. Our job
is to make it as easy as possible for them to help themselves. We attempt to automate as much of their data entry and
reporting systems as possible. We provide them with the most critical power numbers to keep them on track. Once we
finish our work, we're there for them when they need us again...and again.
Those Who Can't We also encounter those who can't take our advice. They want to do the right thing, but they are
constrained by lack of finances or lack of authority over purchasing.
The financial pressures may be too great to make large capital investments until some form of income is created. Here,
too, we can be effective. We recognize that this Client is not ignoring our advice out of spite. They simply don't have the
capability to use all our advice at the current time. Our work here is measured, our strategies focused, and our work is
never finished until we've helped our Client reach their comfort level.
Those Who Won't Sorry, can't help you. If you're looking for a Yes man, a scapegoat, or another trophy for your consultant
showcase, please do not contact us. We're not interested.
At My StoreFront, we understand that most entrepreneurs wear a lot of hats. Sometimes, you're the CEO making important
strategic decisions about your company's future. Other times, you're the VP/Sales calling on customers and cultivating new
business. Still other times, you're the CFO collecting money, the CTO fixing computer problems, the receptionist answering
the phone or even the janitor taking out the trash. Trouble is, there aren't enough hours in the day to wear all these hats and
still get everything done - not unless you're willing to sacrifice growth or profitability along the way.
That's why we provide the following services to help make your business work harder for you so you don't have to work so
hard for it:
- My StoreFront Watch - Your Customers don't care how much you know; they only want to know how much you
care. So how much do you have to know about your business to do business? EVERYTHING! You can't know
enough about what you do, how you do it, and when to do it. Knowledge empowers you, purifies you, and
stimulates the creative juices to be able to compete and get the next sale. Our newsletter and Blog keep you up to
date on the relevant issues that impact your business. No theory; just plain talk and common sense.
We want to be your Trusted Advisor! Visit Here to use valuable tools and resources you can use right now. Visit
Here to subscribe to our weekly newsletter. Visit Here to review our latest commentary and those of other Trusted
Advisors that we recommend. It's all FREE!
- Virtual Assistant - Think about all of the functions you manage and roles you perform in your business, like
planning and setting strategy, marketing, providing the service or product in which you specialize, dealing with
financial issues, speaking, writing, networking, customer service, order fulfillment, etc.
You have to do all that because you're either the Lone Ranger or you just can't trust anyone else to do it for you. Get
a piece of paper and write a line down the middle, top to bottom. On one side write down all the things you "Love To
Do." On the other list all the items you "Don't Like To Do." Like most of my clients, you're likely to have more items
on the "Don't Like To Do" side than the other. This serves as a great indicator of the types of things you need to be
delegating in your business. And to a professional.
Want to know more about this service? Email me now at My StoreFront, Call me at 619.206.3225, or Fax me at
619.374.2967
- Virtual Project Manager - As your Virtual Project Manager, we take the day-to-day operations of your business off
your plate so that you can focus on what you do best.
Whether you need us to pitch in with general office tasks, market research, product development or hiring and
managing key vendors and professional services firms, we're here to help! We can also coordinate time-sensitive
projects such as new product launches to make sure that you hit the market while it's hot.
Depending on your needs, we'll provide our services on site or remotely, and we're available to set up operational
systems and train your staff to use them. And, unlike full-time employees who get paid a salary and benefits, we're
available to do as much or as little as you need - no strings attached.
Here are some examples of the types of services that we provide:
- Administrative services (answering the phone, responding to email, data entry, filing)
- Marketing (market research, email/direct marketing, sales lead generation, graphic design)
- Selection and management of outside vendors and professional services firms
- Recruitment, training and supervision of internal and external staff
- Bookkeeping (accounts payable, accounts receivable, payroll, bank reconciliation)
Want to know more about this service? Email me now at My StoreFront, Call me at 619.206.3225, or Fax me at
619.374.2967
- Virtual Partner - At My StoreFront, we believe that, behind every great entrepreneur, is a savvy and sympathetic
partner. Unfortunately, it's not so easy to find one. That's why we've created a Virtual Partner Program for
entrepreneurs and small business owners who are running their businesses without a partner or an experienced
senior management team.
As your Virtual Partner, we'll be your sounding board to give you the advice you need to run your business and to
help you take your company to the next level of growth and profitability.
You'll get 12 monthly "checkups" with an experienced consultant who will take an in-depth look at your financial
statements, sales and marketing strategy, staffing needs and other key industry indicators to make sure that your
business remains on track and to help you address minor issues before they become serious problems.
Want to know more about this service? Email me now at My StoreFront, Call me at 619.206.3225, or Fax me at
619.374.2967
- High Impact Special Events - You can get immediate and measurable increases in traffic and sales with my
proven programs. Attract crowds of new Customers and produce a big and sustained increases in sales volume:
- Increase cash flow
- Expand the size of your store's market area
- Enhance your store image
- Increase Customer traffic
- Eliminate overstocks
- Improve turnover rate
- Improve your business
Whether you're opening a small business, need help making it grow or managing it, or you want to close the
business, the Special Event is the vehicle we use to demonstrate the effectiveness of our methods. These events
also pay our way and allow us to help you with the other aspects of your small business.
Want to know more about this service? Email me now at My StoreFront, Call me at 619.206.3225, or Fax me at
619.374.2967
I've had the good fortune in my experience to have worked with some of the most dynamic business owners around.
Visit Here to read how we were able to make a difference not only in their business but in their lives as well. Also, this
would be a good time for you to learn about Albert Guevara.
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